Stop the Insanity
Wednesday, August 10, 2011 |
posted by Lori Power |
Everyone in business knows the old adage of insanity … continually doing the same thing and expecting different results. The same applies to Employee Group Benefits.
Time after time, employers get fed up with their current benefit plan- the benefits being provided and, especially, the pricing. However, instead of looking for something different, something to stop the cycle, they typically just change the carrier and/or broker.
So, what has been accomplished in this scenario? Either the existing broker or a new broker suggestspricing can be established with a new insurance carrier where the company can get better pricing with no loss of coverage. It’s a good deal and typically employers go for it, saving around 10-12% over the existing rates. Inevitability, time marches on, once again the pricing has gone up and the cycle repeats because there has been no real change to the benefit plan.
In essence nothing changes as the business owner has enacted the same old strategy, but expected different results.
It can be different with the introduction of Strategy, Analysis, and Planning.
A good plan analysis will review the existing plan design and measure it against the overall business objectives of the company. This means reviewing the history of the benefit costs and claims, measuring results, accounting for the money being spent on coverage and comparing it the money being spent to provide the coverage. A benefit plan should mirror the business plan, being just as fluid and changeable as the business over time. And, just like a good business plan, the owner should know all the ins and outs of how everything should be working compared to how it is actually working.
To stop the insanity, look at what is important to the plan members, understand the pricing, and ensure catastrophic events are covered. Then plan and implement strategic solutions which ensure superior coverage and price stability over time so the cycle of insanity is stopped.
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