Benefits So I can Understand Them
Wednesday, March 23, 2011 |
posted by Lori Power |
Having been in the insurance arena for a number of years, I know insurance one of the harder topics to understand. The language of insurance is polluted with jargon making it difficult for people to relate and understand how it applies to them. By the time clients are at my door, it takes hip waders to get though all of the misconceptions they have been burdened with over the years.
In an era of abundant communication through such venues as twitter, blogs, facebook and the internet, in general, it should be easier to understand services like insurance and benefits, but it’s not. Sometimes those misconceptions are created through the legalities necessary in the business. Legalities aside, I will try and explain benefits in an easily understood way.
Life Insurance, it’s the lottery that ALWAYS pays out … you pay your premiums each month, like purchasing your ticket each week, and eventually someone wins because death is a sure and certain event.
When it comes to group benefits, Life Insurance, Accidental Death and Dismemberment (AD&D), Dependent Life Insurance and Long Term Disability are four of the most common insurance products. Pricing for these is not significantly different from one insurance carrier to another as it is based on national pooled information. If we consider these four as the “insurance” side of our benefits, then pricing for these would be much like going to the pumps for gas … there really is little difference. What makes the difference is the quality (in each consumer’s opinion) and the size of the tank. The size of the tank meaning how much insurance is purchased.
The other side of a benefit plan is a where consumers live day-to-day. That’s where they purchase services such as prescription drugs, health, vision and dental care. We’ll refer to these benefits as experience benefits because they are based on consumer usage. Think of these like going to the grocery store. At any one of the big grocery chains, the price difference between the same cut of beef can be significant depending on how much is required, the supply the store has on hand, their supplier and even the time of the year it is purchased.
Shopping for these benefits takes strategy and know how. The plan design, or list of benefits (groceries), necessary for your company makes a big difference in price.
Providing coverage just to have a plan in place is one thing. Providing coverage or benefits that actually meet people’s expectations and needs is what makes the difference. For the person who requires prescriptions, a least costly alternative makes all the difference. Having a good benefit plan doesn’t mean busting the pocket book, it means knowing what you are purchasing and purchasing the right products for your business.
Do you know what benefit coverage your company needs? What means are you using to learn that? How does your company adjust for the changing needs?
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